Franchising vs. Licensing

2 very different forms of law

Franchising is based on securities law
Licensing is based on contract law

2 Types of Franchises

Intentional – someone wants to expand and decides to use franchising as the mechanism to expand
Unintentional – spawned from poorly advised and drawn up agreements and other marketing formats.

BUSINESS OPPORTUNITY LICENCING IS EXTREMELY RISKY and will more than likely end up costing a great deal more in the long run.  Chances are it will slip into an unintentional franchise format.  This is BAD.

Franchising is SAFER and Simpler because:

1)      It is uniform
2)      Disclosures provide and afford protection
3)      Licensing does not allow for control over what is being operated in other area
4)      Prospects are looking for franchises in your respective category – not licences

We believe that over 95% of aspiring franchisors never get past 6-10 units. WHY?  - Inexperience




How to tell if your small business (or large business) is a prime franchise candidate?

Fill out the quiz and let the weFRANCHISEu team assess your businesses franchisability.


If you feel you are ready to franchise, there is no better solution than weFRANCHISEu

  • We have packages to suit all need and are much less costly
  • We save time and create guidance
  • You receive no obligation advice and consultation from the most successful franchising team in Canada.